![]() You simply select a discount for one or more products and you'll get a special URL that you can send customers to. When you use social media promo codes, potential customers are taken to separate landing pages that can contain just one product or multiple products. This example page only contains one product but it could contain multiple products. Here’s an example of the page that users will be directed to. ![]() Social Media Promo Codes (perhaps the most poorly named tool on Seller Central) allow you to create landing pages for either just one product or a group of products with a pre-applied discount. Visible to everyone (no way to selectively give them to specific customers).Can only be scheduled for three months at a time.How to Use: Seller Central -> Advertising -> Coupons ![]() The fact that Coupon codes get displayed on search results pages can have a positive impact on CTRs.Ĭoupon codes need to be between 5% to 80% off your current price. Coupons improve the clickthrough rate of the listing because it entices customers through a better deal. They're also displayed on product detail pages but they must be “clipped” before the discount is applied (and many people do not actually clip these Coupons). Coupons appear in your product details pages, which makes your listing more appealing to buyers. These will appear in search results and on product detail pages. Unfortunately, it does not list which Promo Code was used.Īmazon Coupon Codes are a dollar discount that you give to customers. txt file in Excel) you can see all your promotion amounts that have been redeemed. With the downloaded text file ( Pro-tip: Open the. The secret is to go to Seller Central -> FBA Reports -> All Orders Under the All Orders tab, you can easily download a list of all your orders so you can analyze them better in a separate file.įrom there, you can download a list of your orders. One of the things that Amazon does not allow you to see easily is how many promo codes have been redeemed. How to see what promotions have been claimed How to use: Seller Central -> Advertising -> Promotions The major downside of Promo Codes is they do not help your CTR (click-through-ratio) at all on search pages as the promo code is only visible, at most, on a small section of the product detail page. Promo Codes can also be dangerous – the internet is rife with stories of sellers accidentally selling through large swaths of inventory because of accidentally posting a large percentage of Coupon Codes publicly and/or it going viral. Promo Codes can be powerful because you have the ability to simply have one promo code for everyone, have multiple Promo Codes (i.e., a unique code that you send people through something like a Messenger campaign) or simply no code at all. You incentivize people with a discount code through some type of ad to go purchase on Amazon. Think Messenger campaigns, insert cards, etc. Promo Codes are popular for off-Amazon advertising campaigns. These are quite different from Coupons (see below) in the fact the user needs to copy a Special Promo Code in order to use it (a Coupon is simply clicked).Ĭoupons on Amazon are simply clicked, as opposed to promo codes. Promo Codes, also known as Discount Codes or Percentage Discounts, are simply promotional codes customers can use to get a certain percentage of money off of their listings. Amazon Promo Codes or Percentage Off Discounts
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